RWD site VS Mobile dedicated site

Both RDW site and Mobile dedicated site are websites that offer contents at its best for the viewers. However, the first on is one website created the can "shrink" the pages, the titles and the content in order to be seen on different divices such as smarthphone, tablet or computer. The second one has two different versions ; one for big screens, computers, and a second separate one, for small screens, such as smartphones and tablets.

Three main differences between the two of them : 

- two different websites: The mobile dedicated site is specifically created for small screens 

- Mobile dedicated site, as it has a subsidiary site for small screens can have better visibility than RWD as the first one may use more code words and it is more beneficial for SEO 

- Design : the RWD needs a simple design that may be transformed easily from one device to another. The Mobile dedicated site offers more freedome.
- The Experience: RWD, as it is not specifically created for small screens may not be as functional as the Mobile dedicated one.

The article Great Mobile Websites for Hotels describes the importance of mobile versions of hotel's websites. In today's world more and more users use their smartphones to only get information but also contact and book a hotel.
Google has created a ranking signal for mobile versions of websites meaning a website that does not have a mobile version has lower ranking that the others. This may conclude to less booking or people contacting a particular hotel. If the user can't find in the beggining of the listing the hotel or it is difficult to use and find information, has to scroll, zoom in and out, to find the booking button or prices, this will definately discourage them to continue looking and booking. Therefore if the website's mobile version exists and has less information and is functional this is a way to satisfy clients and rise numbers of bookings.

To have a practical look we'll compare the computer screen websites and the mobile versions for to hotels Royal Monceau and Hotel Xo.

Google Ranking n°1

Thumbable 

Easy Book button

Details about product

The Xo Hotel's mobile version is loading right away. It is easy to use with only one finger. The Contact list, the map, book button, sections with different courses. The book engine is eays to find and to navigate through as well, offering an easy check-in dates choice and after that scroll through the different rooms with the prices and an easy check the availability button. No ptomptions for mobile users. The design is very pretty and reflects the interior and the personnality of the hotel. 

In what concerns the website full version, the design is very pretty to and preflects the personnality of the brand, as good the mobile version. On the Google search they are ranked first and have a good "relationship" whit Google as they have a direct booking button on the right side of the search list. on the welcome page we have a clear structure with a menu rolled up bar on the left and booking button on the right,  which is not the case for the Royal Monceau' site. The menu side bar is clear and easy to use .Once we clic on the book button we are redirected to another page which initiate customers to book direcly on their website and will have a glass of wine offered.

Google Search 

Welcome page 

Interactif menu 

Booking engine 

We'll have a look now on the second hotel being Royal Monceau. 

Royal Monceau find me 

Products

 What can we accept from AccorHotels, of course a good use of digital tools. But is it ?
The mobile version of the Royal Monceau's site is easy to navigate as well. It loads very quickly and it is the first one to appear on Google Search. However, one thing that isn't well tought is Book button not visible on the first page. While trying to book the first time an error occured but while trying for the second time we had the correct page with many information and a Book now button. The loading of the screen is quick. The design does not express the hotel's personnality,more AccorHotel's one and very far from the one of Royal Monceau. In order to convince the user quickly, on the welcome page we have their TripAdvisor's page but except that one nothing special. It has button proposing to the user to enter a special code to benefit a discount therefore there are benefits for the mobile users.

TripAdvisor

First Booking Attempt

Second Booking Attempt

Royal Monceau official website - welcome page 

Interactif menu 

Booking Engine 

The full screen size website's design is very beautiful and represent the hotel's personnality. Which is not the case for the mobile site. We see that it is very to navigate through the site, clear apperance and lots of images to represent the hotel. The booking engine is clear to use as well, we have availabilities button and book button. 

Another important thing to mention is the presence on Google ranking search, the personal website is the on the top search. 

Therefore in order to differenciate themselves from the other AccorHotels' group Royal Monceau needs to have a personnalized mobile site to satisfy better their users.