Social media strategy map for Cat Coffee in Paris

Bonjour, 

Have you heard about the Cat Coffee in Paris. No? It is normal, they don't have a good communcation and social media strategy. Therefore, here is a social media strategy map that can help promote better the coffee shop. 

To start we need a plan first. Our strategy consists of six actions, first a plan. We need more social media presence in order to interact with potential and already existing clients. 

Step 2 is to create a content. We are using simple content such as video and pictures of the cats and clients interacting with them as well products offered such as beverages hot and cold, pastries etc. More information and contect is created by press-releases, different presentations. This content must be interestting, catchy and colorful. 

Step 3 is publishing the content. As it is a small organization for the moment therefore no social media planning calender is needed. In order publish the content we will use flickr for high quality photos and for the videos, the most popular platform - YouTube. As it is a restaurant type organization, we will use YELP as well, first to create our profile and let out customers interact with us, we will be needing to post photos. 

For Step 4 the promotion part, we need many more social media sites such as facebook (they already have facebook page), twitter account, instagram google plus and of course YELP. To make the cat coffee popular we will be using #catcoffeelovers. With regular posts on different social media profiles we'll be posting promocodes in order to attrack a clientele on similar of happy hours, when there aren't so many people visiting. As you can adopt the cats of this coffee shop, we will publish hashtags such as SPA and Adopt 

It is important to understand all the data so for this reason we'll be using two tools : Google Analytics and HeapAnalitycs. As we receive this vital information on through the analytics, we will use it to re-establish a new plan to interact better with the public.