mercredi 14 mars 2018

Virtual Reality and Augmented Reality in Hospitality Business



 Want to travel around around the world and check the best hotels and resorts without even putting your foot out of your living room ? Well there you have the answer - Augmented Reality is here to let you discover any part of the planet. Virtual Reality on the other side offers you more that world you already know, immerses you to something that doesn't exist in reality and is offering experience beyond thrilling.  Thanks to this amazing technology customer experience is taken to another level. Augmented Reality (AR) is blending the real world with virtual interaction allowing the customers to have a look in the area/hotel where they want to stay. This way they can experience their future vacation and ensure themselves that is the right place for holidays. Because let's face it how many vacation time you have during the year. If you are lucky, like French are, you'll have 5 weeks of paid off holidays, so maybe in their case this may not be a life saver, but you know how picky they are. So below you'll see a French restaurant that uses AR to entertain their guests using 3D project.

 

 Are you already convinced you'll have a great dining experience? Me for sure !

Virtual Reality (VR) is all about creating a new world that the customers will interact with. In this case it is difficult to tell what is real and what is part of the imaginary world. This may create an unique experience for customers something that they may find only in this exacte place. VR and AR are both similar in their design and will to immerse the guests. However, there are some differenes. VR reality offers the user the possibility to get in touch with a new imaginaty world and AR immerses the person but keeps them in touch with the real life. That is why VR is widely used in video games business and social networking. An advantage and an inconveniece is the isolation of the user from the real world. This is the future guys and it is knocking hard on our life's door. As presented in the videos hospitality can benefits a lot. This is a way to make discover and re-discover to many more customers potential guests your location. In my opinion a lot of business can benefit from it. I am big supporter of sustainable projects such as Planeterra. And with Virtual Reality and Augmented Reality we could show people what their impact is doing to the planet, project ourselves in the future, future that is not so far away. No matter the tool, we need to take advantage of what we have in our hands and put it to the best of use. Take control and make a change! It is a pleasure to share my opinion with you!

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